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SoftwareDEMO as a sales platform for legal software

AnNoText, a manufacturer of law firm and legal software, has been using the SoftwareDEMO sales platform for a numbers of years. Integrating the cloud-based solution into sales not only allows new customers to be reached with ease, protection against illegal copying and misuse of the software is high.

Initial situation

AnNoText develops integrated software solutions for legal practice. More than 30 years’ market experience and inclusion in the Wolters Kluwer Deutschland Group since 2002 guarantees customers a high level of legal expertise.

Be it in a law firm or a company: if lawyers want to be efficient and competitive, they need to be able to rely on your software. Because the organizational challenges are continuously increasing and clients’ requirements for consulting services are growing, choosing the right solution is crucial to success. With its integrated legal software solution, AnNoText provides the key requirements for adequately meeting challenges and effectively taking advantage of new opportunities such as mobile working. AnNoText would like to create an environment in which lawyers can ultimately attain their goals faster and more efficiently in all aspects.

Integrating SoftwareDEMO into the sales process.

AnNoText’s core product is modern legal organizational software that lawyers and notaries can use to manage processes in their law firm on a day-to-day basis, for example. The software is based on a Microsoft SQL database with a large number of interfaces to other programs. Without SoftwareDEMO, prospective customers would only be able to test the software by installing it on their local computers.

However, with SoftwareDEMO, you can try out all the functions of the AnNoText software without any effort. The AnNoText sales team can allow prospective new customers to actively try out special application cases and workflows extensively in real time even during the purchase-related quotation phase


SoftwareDEMO allows AnNoText’s prospective customersto try out all the important functions of the law firm software online with ease in the web browser. In addition, AnNoText can optimally support prospective customers during testing. It is no longer necessary to send a CD, download the software or install it at the customer’s premises. Even initial presentations can be held online, and there are no travel costs or journeys. Sales employees can help prospective customers directly via the platform and follow the software test in real time.

Furthermore, using the cloud platform protects AnNoText so that the license key cannot be copied illegally. The company provides its own software online to prospective customers in fully functional form. SoftwareDEMO saves all data exclusively at its headquarters in Stuttgart. All information is handled in accordance with the German data protection regulations and is therefore safe from unlawful external interference.

With SoftwareDEMO we can support our customers perfectly. They can test and try all the functions of our software without any additional effort. Furthermore, our sales team can support customers actively and in real time during the phase that is relevant for the purchase decision.

Ole Bertram, eJustiz program manager at Wolters Kluwer Deutschland GmbH – Legal Software & Services

There is even a convenient additional benefit for the AnNoText sales employees themselves:
The user always receives an up-to-date test environment that is “fresh” after each new login, easily and independently of internal installation work. New applications enhance the online demo straight away once the change has been published in the master template.


For AnNoText, the costs and work involved would have been significantly higher if the company had implemented the range of functions of SoftwareDEMO itself.

AnNoText can concentrate on its actual core business, cuts down on travel costs and technical infrastructure, saves employee resources and time and knows the data of its prospective customers is in safe hands. The sales team can support prospective new customers even more efficiently with SoftwareDEMO when it comes to concluding a purchase.

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